Whisky consumers in Kenya will now enjoy Hunter’s Choice in an upgraded bottle designed to enhance their drinking experience. Kenya Wine Agencies Limited (KWAL) has unveiled new packaging for its popular whisky brand, Hunter’s Choice, incorporating three key features: a new closure, a vibrant and modern label, and a new brand proposition.
Hunter’s Choice, which targets ambitious young Kenyan males seeking meaning and purpose in life, will maintain its current pricing despite the packaging upgrade. The new closure ensures the product’s safety, positioning the brand as a leader in the local whisky market.
“The new upgraded bottle has three key features: a new closure, a vibrant and modern label, and a new brand proposition. This new closure is aimed at securing the brand as a leader in the local whisky category,” said Mr. Jonas Geeraerts, KWAL Commercial Director, during the launch.
The whisky’s taste and pricing remain unchanged, with the rebrand intended to provide consumers with a fine whisky in an attractive new bottle at an affordable price.
The last bottle upgrade occurred in April 2018, and the current improvements were made in response to consumer feedback. “The taste and pricing of Hunter’s Choice have not changed. The rebrand is for our consumers to enjoy a fine whisky in a nice new bottle, at an affordable price,” added Geeraerts.
Hunter’s Choice aims to resonate with young Kenyan males aged 20 to 35, reflecting their journeys into manhood. “The bottle upgrade is aimed at appealing to male consumers aged between 20 and 35. Our insights revealed that Hunter’s Choice fits seamlessly into their lifestyles and provides diversity,” said Dr. Senorine Wasike, KWAL Head of Marketing.
To further engage with its target audience, KWAL has launched the “Explore Boldly” on-ground activation campaign across Nairobi, Kisumu, Eldoret, and Nakuru for the next three months. “We know our target audience is young and ambitious, hopes for better and works towards it. He’s hungry for success, respect, and the admiration of his peers.
If he makes it, that will truly set him apart. Hunter’s Choice whisky therefore seeks to honour these individual achievements. Within the golden liquid lies the golden moments of everyone’s successful endeavours,” added Dr. Wasike.