This World Tequila Day, Don Julio hosted a week-long celebration that commenced by honoring select tequila connoisseurs and industry influencers with exclusive product gift packs.
The chosen connoisseurs included Bidanya Barassa, Bonney Tunya, Nelson Aseka, Catherine Kittony, and Eugene Mbugua.
They had the unique opportunity to engage with Kevin Kamau, Luxury Spirits Brand Ambassador for EABL, who guided them through the nuances of enjoying Don Julio tequila and shared insights into the brand’s rich heritage.
The celebration culminated in an engaging consumer event at the Yunion Restaurant & Bar. Speaking at the event, Victoria Mbugua, Brand Manager of Don Julio, expressed the brand’s intention behind the celebration, saying,
“World Tequila Day is an opportunity for us to connect with our consumers and celebrate the unique qualities that make Don Julio a standout in the tequila world. Our aim is to create a lively and engaging atmosphere where everyone can enjoy the full experience of our premium tequila. Whether sipped neat or mixed into a signature cocktail, we want consumers to explore the versatility and nuanced flavors of our range.”
The celebrations underscored Don Julio’s commitment to fostering a vibrant tequila culture in Kenya. Through strategic engagements and events, the brand aims to establish unforgettable experiences that set Don Julio as the benchmark for tequila appreciation.
Heer Dodhia, CEO of Yunion Restaurant & Bar, also shared his excitement about the event, stating,
“Celebrating World Tequila Day with Don Julio is a significant opportunity for Yunion Restaurant & Bar to showcase our premium offerings and offer memorable experiences. For our guests, it means an opportunity to enjoy the finest tequila and expertly crafted cocktails in a festive atmosphere.”
Don Julio is renowned for its exceptional quality and rich heritage, consistently committed to craftsmanship and innovation. The brand’s dedication to creating high-quality tequila continues to be celebrated globally, making World Tequila Day an ideal occasion to highlight its unique offerings.